Experience is everywhere…

It comes in the form of conventions, sports, weddings, festivals, parties, street fairs, product launches, town halls, fundraisers, and meetings just to name a few. Experiences cross all people and all industries around the world. 

This uniquely crafted journey, The Experience Experiment, will take select students through an immersive, 8-week curriculum exploring the strategy, design and production processes of building a successful event experience.  This team of students will learn and implement all aspects of event strategy & experience design leading up to the final project – a new & exciting event for the campus community.


The live event market totals $150 billion worldwide and $60 billion in the U.S. including everything from live sports events, concerts, theme parks, and more...



Business-to-business (B2B) events industry revenue worldwide amounted to 30.3 billion U.S. dollars in 2016, up from 29.3 billion a year earlier. (Statista, 2018)


The projected growth for meeting, convention and event planners is expected to increase 11% in the USA between 2016-2026, faster than average. (The Bureau of Labor Statistics, 2018)



US meetings generated $325 billion of direct spending and $845 billion in business sales in 2016. (Oxford Economics and Events Industry Council, 2018)


The events industry in the USA provides over 5.9 million jobs. (Oxford Economics and Events Industry Council, 2018)



Most event planners (89%) love their career in the event industry. Less than 10% felt indifferent and less than 2% said they didn’t love their career. (EventMB, 2018)



Find out more about what you'll learn, see and experience throughout the journey.

Learn More →



Ready to take the next step? Apply to the program and see what the world of experience design can do for you.

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