The live event market totals $150 billion worldwide and $60 billion in the U.S. including everything from live sports events, concerts, theme parks, and more...

WhY are events so important? 

  • In-person events are the most effective form of content marketing for B2B marketers. (Content Marketing Institute, 2016)
  • The projected growth for meeting, convention and event planners is expected to increase 11% in the USA between 2016-2026, faster than average. (The Bureau of Labor Statistics, 2018)
  • The events industry in the USA provides over 5.9 million jobs. (Oxford Economics and Events Industry Council, 2018)
  • Most event planners (89%) love their career in the event industry. Less than 10% felt indifferent and less than 2% said they didn’t love their career. (EventMB, 2018). Graph available.