WHY ARE EVENTS SO IMPORTANT?
Business-to-business (B2B) events industry revenue worldwide amounted to 30.3 billion U.S. dollars in 2016, up from 29.3 billion a year earlier. (Statista, 2018)
US meetings generated $325 billion of direct spending and $845 billion in business sales in 2016. (Oxford Economics and Events Industry Council, 2018)
International visitors generated a disproportionate share of travel spending (21.8%), including shopping (24.6%), recreation and entertainment (26.5%). (Oxford Economics and Events Industry Council, 2018)
The projected growth for meeting, convention and event planners is expected to increase 11% in the USA between 2016-2026, faster than average. (The Bureau of Labor Statistics, 2018)
The events industry in the USA provides over 5.9 million jobs. (Oxford Economics and Events Industry Council, 2018)
Most event planners (89%) love their career in the event industry. Less than 10% felt indifferent and less than 2% said they didn’t love their career. (EventMB, 2018). Graph available.