EXPERIENCE IS EVERYWHERE...
It comes in the form of conventions, sports, weddings, festivals, parties, street fairs, product launches, town halls, fundraisers, and meetings just to name a few. Experiences cross all people and all industries around the world.
This uniquely crafted journey, The Experience Experiment, will take select students through an immersive, 8-week curriculum exploring the strategy, design and production processes of building a successful event experience. This team of students will learn and implement all aspects of event strategy & experience design leading up to the final project – a new & exciting event for the campus community.
The live event market totals $150 billion worldwide and $60 billion in the U.S. including everything from live sports events, concerts, theme parks, and more...
WHY ARE EVENTS SO IMPORTANT?
Business-to-business (B2B) events industry revenue worldwide amounted to 30.3 billion U.S. dollars in 2016, up from 29.3 billion a year earlier. (Statista, 2018)
US meetings generated $325 billion of direct spending and $845 billion in business sales in 2016. (Oxford Economics and Events Industry Council, 2018)
International visitors generated a disproportionate share of travel spending (21.8%), including shopping (24.6%), recreation and entertainment (26.5%). (Oxford Economics and Events Industry Council, 2018)
The projected growth for meeting, convention and event planners is expected to increase 11% in the USA between 2016-2026, faster than average. (The Bureau of Labor Statistics, 2018)
The events industry in the USA provides over 5.9 million jobs. (Oxford Economics and Events Industry Council, 2018)